Are you interested in an opportunity to demonstrate your market research expertise and hone your research skills in an energetic work environment?  Service Management Group (SMG) is a rapidly growing customer experience research and consulting firm headquartered in Kansas City, MO.  SMG helps many of the best retail and restaurant brands in the world improve the experience of their employees and customers through ongoing tracking studies, custom research, and customer community panel management.

 We are seeking an experienced Consumer Insights Analyst to join our team that designs, conducts, and delivers custom consumer research and brand tracking studies.  The successful candidate will have a solid understanding of multivariate statistical techniques, survey design experience, and meticulous attention to detail. He or she will excel in a fast-paced, collaborative environment with a focus on providing the actionable insights our clients need to improve.

Primary Responsibilities

• Manage a variety of ad-hoc and ongoing research projects focused on brand tracking, product evaluation, product pricing, customer segmentation, and customer satisfaction and loyalty
• Work with internal project teams and clients to clarify objectives and develop survey content and analysis plans
• Evaluate proposed sampling methodologies and make recommendations to ensure sample representativeness
• Design, create, and test surveys using survey programming software
• Conduct statistical analyses (e.g., t-tests, ANOVA, correlation, linear regression, logistic regression, conjoint analysis, and perceptual mapping)
• Interpret and evaluate statistical output and generate recommendations based on findings
• Prepare results summaries and reports in Microsoft Excel and PowerPoint
• Present research findings, implications, and recommendations to clients and internal stakeholders

 Position Requirements

• Bachelor’s degree in the behavioral/social sciences, statistics, or business (e.g., psychology, sociology, marketing, or economics) with strong exposure to statistics and research methods; master’s degree preferred
• At least 3 years of experience in customer research and analytics
• Demonstrated skills in research design, questionnaire development, quantitative data analysis, and report writing
• Excellent analytical skills and critical thinking abilities
• Meticulous attention to detail
• Ability to manage multiple projects simultaneously and work under tight deadlines
• Strong presentation skills
• Effective interpersonal and communication skills needed to manage relationships with internal staff and clients
• Experience with SPSS or SAS
• Experience with Sawtooth preferred but experience with any of the following survey programming software applications would be helpful: Vovici, Confirmit, Qualtrics, Sparq, or Firefly
• Experience with online research panels and communities, brand tracking studies, and multi-unit restaurant, retail, and grocery clients helpful but not required

 SMG’s position as a rapidly growing, mid-size research firm allows employees the opportunity to impact our success in a visible way and to be recognized for their talent and commitment. Compensation is commensurate with experience and includes the opportunity for annual bonus based on unit profitability.

Our work environment is professional but never pretentious and includes casual dress, onsite exercise facilities, lots of great educational opportunities, including our own Toastmaster public speaking and leadership club, free snacks, summer lunches, summer hours, First Friday events, dog day Fridays, and much more.

The Kansas City area offers great quality of life at an affordable price and SMG offers an unmatched working environment in the heart of the Kansas City Crossroads Art District. Please send a cover letter and résumé, including salary requirements, to ResearchRecruiter@smg.com

For more information on SMG, visit us at www.whysmg.com. To learn more about Kansas City, visit www.visitkc.com.